Florence, SC Real Estate Market 2026

Investor-grade market analytics for Florence, South Carolina. Data from Zillow ZHVI, FRED, Census ACS, and FEMA NRI. Updated monthly.

Median Home Price

$184,233

+2.5% year-over-year

Est. Rental Yield

8.1%

gross annual

12-Month Forecast

-6.1%

base case (Zillow ZHVF)

-6.1% year-over-year

Market Momentum

❄️
Cooling
5.1mo supply · Score -3/7

Migration: Top 88% nationally

Income Migration

➡️ Neutral0.99x

In-migrants avg $45,380 AGI vs out-migrants $45,679

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Opportunity Zone Market

10 ZIP codes in Florence are designated Qualified Opportunity Zones (IRC 1400Z-2), eligible for capital gains tax deferral on qualifying investments. Learn more →

Florence Market Summary

Florence, SC shows steady growth at 2.5% year-over-year appreciation, reflecting balanced market conditions with moderate demand. Affordability remains favorable with a price-to-income ratio of 3.42x, below the national average of 4.8x. Climate risk remains low (38/100), favorable for long-term investment stability. Rental yield of 8.09% is strong, making this market attractive for buy-and-hold investors.

Affordability

Affordability Score94/100
Price-to-Income Ratio3.4x (national avg 4.8x)
Median Household Income$53,874

Price Forecast Scenarios

12-month projection (Zillow ZHVF model)

Bear Case-9.2%
Base Case-6.1%
Bull Case-3.1%

Climate & Natural Hazard Risk

Florence, SC's primary climate exposure is hurricanes (60/100). The composite climate risk score of 38/100 (Low) indicates overall risk reflecting favorable conditions for long-term real estate investment. This market benefits from relatively low natural hazard exposure compared to coastal and wildfire-prone regions.

Source: FEMA National Risk Index

Get the full Florence dataset

Migration flows, ZIP-level neighborhood data, full demographics, price history, and the Market Screener.